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Product "Swift" Packaging

Client:
Century Helicopters was established in 1987 to supply the R/C helicopter market with high quality helicopter kits, useful accessories and performance upgrades. In 1992 they introduced their first 30-46 size helicopters, the Ninja Pro and the Ninja Pro Master. These models manufactured in the USA, were high spec. machines in both performance and price.

Challenge:
Century asked Belm Designs to come up with an eye-catching package design for the release of their newest helicopter, “Swift”. The graphics had to be top-notch with flare for techy/ speed demons. A special typeface was created and used in the layout to give the packaging the look Century was after.

Result:
The packaging was a huge success with hobbyist and product buyers. The design was noted as clean and modern, and set well with younger buyers. The packaging also differentiated itself in a sea of similar products and produced greater brand awareness. Century was so pleased by the design that they asked us to create all their products' decals.